Social Content

Concepts, writing and execution of social content on Design, UX & Product

Role

Content Writing, Visual Design, Concept, Strategy

Team

Crafta Digital Studio (Adva Alon, Chen Kesem Or, Maayan Mccowen, Eynav Senior)

Client

Crafta Digital Studio

Years

2018-2019

The Brief

When I started to work in Crafta, one of the main goals was to create higher brand awareness around the studio, to position it as an author in the field of Design & Product, and to create a community.

Creating social content (Hebrew and English) for Facebook and Instagram, dealing with the various design areas (from branding to product) that display the content clearly and easily.

#HowTo 

How to create a brand persona? How to Write Micro-Copy? How to Build a Design System? All these and many others make up this series of posts.

#Guidelinez

Based on the UX rules we created a series of posts dedicated to various topics.

Measure Success

Since we started the new content strategy our followers rate on Facebook increased in almost 500%. We also got higher engagement rate and brand awareness.